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Updated 30 Oct 2026
Price signalMedium confidence
Today’s price isn’t unusually low, but there isn’t a reliable near-term sale pattern either.
Typical recorded price: $6.19, duration-weighted across 83 represented days.
🎨 Colour-correcting technology helps neutralise yellow tones for a brighter-looking smile 🛡️ Stain protection system + daily anticavity fluoride protection ✨ Helps reduce surface stains for whiter teeth in 7 days* with twice-daily brushing Meet Colgate Advanced Whitening Purple Toothpaste—an easy daily whitening boost with purple colour-correcting technology inspired by purple shampoos. The formula is designed to help prevent new stains and support anticavity fluoride care, so you can brush twice daily for a cleaner, whiter-looking smile. Size: 120g. *Helps reduce surface stains when brushing twice daily. Not recommended for children 6 years or less.
Retailer information can change. Check the packaging for current ingredient and allergen details.
Water, Sorbitol, Hydrated Silica, PEG-12, Sodium L auryl Sulfate, Flavour, Cellulose Gum, Potassium H ydroxide, Tetrasodium Pyrophosphate, Phosphoric Ac id, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharin, Sodium Flouride, Hydroxypropyl Methylc ellulose, CI 73360, CI 74160.
Label data from Woolworths. Check the pack before relying on it.
Nutri-Score
Health Rating
Ratings come from supermarket labels and Open Food Facts. Always check the product label before making dietary decisions.
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