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Recorded prices at the 8 cheapest listed stores. 28 recorded dates in the last 3 months.
Fair price — no clear signalMedium confidence
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Details updated 30 Oct 2026
✨ Removes up to 15 years of stains for a brighter-looking smile* 🦷 5% hydrogen peroxide whitening ingredient (dentist-inspired) ✅ Enamel safe for daily use + sugar free, gluten free & vegan* Colgate Optic White Pro Series Vividly Fresh toothpaste is a dentist-inspired whitening formula designed for adults who want a professional-strength stain removal boost at home. Powered by 5% hydrogen peroxide, it helps target everyday discoloration from coffee, wine and soft drinks while staying enamel safe for regular brushing. The fresh “Vividly Fresh” taste leaves you with a clean, confident feel.*
Retailer information can change. Check the packaging for current ingredient and allergen details.
Propylene Glycol, Calcium Pyrophosphate, PEG/PPG-MA/JE S Copolymer, Water, Hydrogen Peroxide (5%w/v), PVP, Silica, Flavor, Sodium Lauryl Sulfate, Tetrasodium Pyrophosphate, Sodium Saccharin, Sodium Monofluorophosphate, Disodium Pyrophosphate, Sucralose, BHT
Label data from Woolworths. Check the pack before relying on it.
Nutri-Score
Health Rating
Ratings come from supermarket labels and Open Food Facts. Always check the product label before making dietary decisions.
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