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Updated 30 Oct 2026
We’ll say whether to buy now or wait once the cheapest store has 10 recorded prices.
✨ Micro-polishing action helps remove surface stains for a brighter look 💜 Purple colour-correction formula neutralises yellow tones* (temporary effect) 🛡️ Enamel-safe daily whitening with fluoride cavity protection (1000 ppm) Colgate Optic White Purple is a daily-use whitening toothpaste designed to tackle the appearance of surface stains. Its micro-polishing action helps lift discoloration, while the purple colour-correction technology temporarily neutralises yellow tones for a fresher smile. Enjoy the fresh mint flavour with fluoride protection—ideal for routine brushing (enamel safe for adults; follow dental advice for children).
Retailer information can change. Check the packaging for current ingredient and allergen details.
Water, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Flavour, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Benzyl Alcohol, Sodium Saccharin, Sodium Fluoride, CI 77891, CI 17200, CI 42090.
Label data from Woolworths. Check the pack before relying on it.
Nutri-Score
Health Rating
Ratings come from supermarket labels and Open Food Facts. Always check the product label before making dietary decisions.
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