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Details updated 7 Nov 2026
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Description: Winner of the 2026 Pet Innovation Awards* - Grooming Innovation of the Year DEEP-CLEANSING | DEGREASING | CLARIFYING | STRENGTHENING Naturally effective, luxurious plant-based, hypoallergenic blend to eliminate impurities, deeply cleanse, help strengthen and rebuild. 100% of total ingredients are of natural origin. Proudly crafted and made in New Zealand. The smith&burton Detoxifying Protein Shampoo is a 100% natural, high-performance wash designed to provide the ultimate deep-cleansing and coat-strengthening experience. This clarifying formula utilizes the purifying power of activated charcoal to eliminate toxins, pollution, allergens, and grease, making it an ideal choice for both city-dwelling pets and active field dogs. It effectively removes product build-up and grime while brightening dull coats and reducing staining, ensuring a complete coat reset and refresh. Infused with ethically sourced Keratec keratin protein from pure New Zealand wool, this shampoo actively works to repair and rebuild damaged coats. It enhances resilience, restores elasticity, and smooths the coat for a healthy, radiant shine. Balanced with antibacterial New Zealand manuka honey and nutrient-rich sea kelp, this fragrance-free, hypoallergenic formula is gentle enough for cats and dogs of all life stages, providing a professional-grade clean without the use of harsh chemicals. What we leave out is every bit as important as what we put in and that is what makes us special. smith&burton products are free of: Parabens, Cocamide DEA, SLS/SLES, Phthalates, Phosphates, PEGs, PPGs, EDTA, DPEG, Silicone, Petro-Chemicals, Formaldehyde, Artificial Colours, Synthetic Dyes, Mineral Oils and Fragrance. Fragrance Fragrance-free for a natural, gentle, pure scent making it hypoallergenic too. Does not contain any essential oils or fragrance.Consciously designed to be suitable for use for cats and dogs of all breed and coat types, including sensitive skin. Can be used as a standalone shampoo or as a pre-wash, and being fragrance-free can be used in-conjunction with any smith&burton product with a signature scent without confusing the olfactory senses.
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