Joico Colour Endure Violet Shampoo 300 mL

A shampo, specially formulated for blonde, highlighted, bleached and grey hair, it works to neutralise unwanted yellow or brassy tones with violet pigments. As well as correcting the tone of your blonde and enhancing vibrancy, this shampoo is also sulphate free - making it a gentle way of cleansing excess oils and impurities from your hair leaving you with brighter, stronger feeling and more protected hair! Purple Shampoo This purple shampoo contains violet pigments which works to counteract and cancel out yellow and orange tones which neutralises brassy blonde hair. Using this shampoo will give you a cooler toned blonde. Can also be used for silver hair or grey hair when yellow tones are peeking through to tone them down. Sulphate Free Shampoo This sulphate free shampoo (sulfate free / Free of SLS/SLES) gives your hair a gentle cleanse without stripping all of the natural oils in your hair and scalp. This formula doesn’t contain harsh cleansing agents which keeps your hair more nourished by locking in moisture and prevents your hair colour from fading too fast. Perfect for dry hair or curly hair as it will leave your hair more nourished. Colour Safe Shampoo This colour safe shampoo helps preserve colour in your hair and prevents colour from fading fast. The shampoo minimises the amount of colour that washes out of your hair and down the drain each wash. Use shampoos that suit your hair to minimize your salon visits and keep your out-of-the-salon look for longer!