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Updated 30 Sept 2026
Price signalMedium confidence
This is labelled as a special, but it isn’t unusually low compared with recorded prices.
Typical recorded price: $17.99, duration-weighted across 176 represented days.
Trend Driven, Fade Defying Colour.A cool blonde tone that is extremely luminous. Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks.
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