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Updated 30 Sept 2026
Price signalMedium confidence
This is labelled as a special, but it isn’t unusually low compared with recorded prices.
Typical recorded price: $17.99, duration-weighted across 176 represented days.
Trend Driven, Fade Defying Colour A striking blonde with a touch of pearlescence. Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks. • Intense Vibrant Colour • Colour Lock Conditioner • Stays Luminous For Up To 8 Weeks • Perfect grey coverage • Enriched with a UV filter and Vitamin E Warnings: AN ALLERGY ALERT TEST MUST BE DONE 48 HOURS BEFORE EACH USE OF THIS PRODUCT
1205461 - Colourant Gel: Aqua / Water , Trideceth-2 Carboxamide Mea , Propylene Glycol , Hexylene Glycol , Peg-2 Oleamine , Polyglyceryl-4 Oleyl Ether , Ammonium Hydroxide , Oleyl Alcohol , Alcohol Denat. , Polyglyceryl-2 Oleyl Ether , Oleic Acid , Sodium Directions: 1. Pour the gel colourant into the developer crème and shake well. 2. Apply from root to tip, then massage to ensure the colour is evenly spread. 3. Leave in for 30 minutes. 4. Rinse with warm water until water runs clear. 5. Apply Colour Lock Conditioner and leave in for 2 minutes then rinse.
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